Lipstick History II.

During the 19th century, lipstick was considered to be vulgar and illegal, and Queen Victoria banished it. The French adopted lipstick and makeup in general. They popularized it as a new fashion and they managed to convince the rest of Europe of its worth, although most of the people still did not accept it.

According to experts the first cosmetic lipstick manufactured commercially appeared around 1884. Parisian salon owners and perfumers started to sell lip cosmetics to their customers. By the late 1890s, the Sears Roebuck catalog started to advertise and sell both lip and cheek rouge. Early lip cosmetics were sold in silk paper, paper tubes, or in small pots, not packaged in their familiar tubes that we see used today. In 1915, Maurice Levy of the Scovil Manufacturing Company invented the metal tube container for lipstick, which made lipstick a portable item. Levy called his invention the “Levy Tube”. In 1923, James Bruce Mason Jr. of Nashville, Tennessee patented the first swivel-up tube.

As French manufacturers started producing first industrial made lipsticks, Hollywood actors, celebrities and dancers started to popularize it. The lips were the most important part of the face in a 1920s makeup. Bright red was the only color and smudge-proof lipstick was in. Cherry-flavored lipstick was also popular. A new style was in fashion, women started to reject conventional dresses and behavior. These women, called “flappers” were against the Victorian values and preferred nightlife, jazz music and independency. They wore red lipstick, which remained in fashion until the 1960s, when pale natural makeup and lipstick colors became popular.